Direct Legal

Case Study: Zephi's Partnership with Direct Legal

Background

Direct Legal, a leading B2B specialist in commercial debt recovery with over 25 years of experience, recognised the need to modernise their online presence. Their existing website was outdated, difficult to navigate, and lacked the necessary SEO features to stand out in a competitive market. To address these challenges, Direct Legal partnered with Zephi, a renowned web development and SEO consultancy firm, to build a new website with enhanced SEO capabilities.

Challenges

1. Outdated Design: The old website had an antiquated design that was not user-friendly and did not reflect the professionalism of Direct Legal.
2. Navigation Issues: Users found it difficult to locate important information due to a convoluted menu structure.
3. Lack of SEO: The website was not optimised for search engines, leading to poor visibility and low search rankings.
4. Content Management: Direct Legal required a robust content management system (CMS) to easily update and maintain the website.

Solutions Provided by Zephi

1. Website Redesign:
   • Modern Aesthetic: Zephi created a sleek, professional design that conveyed the expertise and reliability of Direct Legal.
   • Responsive Design: The new site was made fully responsive, ensuring an optimal user experience on all devices, from desktops to mobiles.
2. Enhanced Navigation:
   • User-Centric Structure: Zephi developed an intuitive menu and layout, making it easier for users to find information on services, case studies, and contact details.
   • Improved Search Functionality: A robust search feature was added to help users quickly locate specific information.
3. SEO Optimisation:
   • Keyword Research: Extensive keyword research was conducted to identify terms potential clients are likely to use when searching for commercial debt recovery services.
   • On-Page SEO: Meta tags, headers, and content were optimised to improve search engine rankings. Zephi also ensured that all images had appropriate alt texts for better accessibility and SEO.
   • Content Strategy: A content strategy was developed to include regular updates on industry news and insights, enhancing the site's relevance and engagement.
4. Content Management System (CMS):
   • User-Friendly CMS: A CMS was implemented to allow Direct Legal staff to easily update and manage content without needing technical expertise.
   • Training and Support: Training sessions and ongoing support were provided to ensure staff were comfortable using the new system.

Results

• Increased Traffic: The new SEO strategies led to a significant increase in organic traffic, with more potential clients finding the website through search engines.
• Enhanced User Engagement: The modern design and improved navigation resulted in higher user engagement and longer time spent on the site.
• Improved Client Reach: The website became a central hub for information, effectively reaching and informing a broader audience.
• Ease of Maintenance: The new CMS empowered Direct Legal to maintain and update the site efficiently, ensuring content remained current and relevant.

Conclusion

Zephi's comprehensive approach to redesigning and optimising Direct Legal's website resulted in a modern, user-friendly platform that significantly enhanced the firm's online presence. Through a combination of aesthetic improvements, SEO enhancements, and a robust CMS, Direct Legal can now better serve its clients, ensuring timely and effective communication and service delivery.