Client: Help A Squaddie
Industry: Veteran Support and Charity Services
Website: https://helpasquaddie.org.uk/
Background
Help a Squaddie is a UK charity dedicated to supporting veterans transitioning from military service back into civilian life. They provide essential assistance such as housing guidance, mental health support, employment advice and access to welfare resources. The organisation required a new website that clearly communicated their mission, increased public awareness and made it easy for veterans—and those wishing to support them—to find the information they need.
Objectives
- Create a professional, approachable website that reflects the charity’s mission and values.
- Improve navigation so veterans can quickly access relevant support services.
- Ensure the website is mobile-responsive and user-friendly on all devices.
- Highlight the charity’s work, impact and community involvement.
- Encourage donations and volunteer sign-ups through clear calls-to-action (CTAs).
Challenges
- Communicating a wide range of services without overwhelming users.
- Presenting sensitive topics—such as mental health and housing—in a clear, supportive way.
- Designing a layout that feels trustworthy, credible and compassionate.
- Ensuring all content remains accessible for a diverse audience, including veterans with different levels of digital literacy.
Approach
Discovery and Research:
- Conducted discussions with the Help a Squaddie team to fully understand their goals, challenges and the needs of the veterans they support.
- Reviewed other veteran and charity websites to identify best practices in accessibility, structure and communication.
Design and Development:
- Created a clean, modern design that balances professionalism with warmth and approachability.
- Used a structured layout that separates key services such as housing, mental health, employment and welfare assistance.
- Developed the site using a responsive framework to ensure seamless performance across all devices.
Content and Product Presentation:
- Crafted clear, straightforward content to explain services in a respectful and empowering tone.
- Highlighted real impact areas, success stories and organisational values to build trust.
- Added visible CTAs for donations, volunteering and requests for support.
Testing and Launch:
- Conducted full compatibility checks across browsers, screen sizes, and devices.
- Ensured accessibility standards were met, including clear fonts, easy navigation and simplified user pathways.
- Corrected minor visual and layout issues before launching the final version.
Conclusion:
The Help a Squaddie website successfully delivers a supportive, informative, and accessible online experience for veterans and supporters alike. The project demonstrates the importance of combining clarity, empathy and structured design to help charities maximise their impact and reach.
