Client: The Whippet Inn
Industry: Hospitality
Website: https://thewhippetinn-lichfield.co.uk/
Background
The Whippet Inn is a traditional pub located in the heart of Lichfield, known for its warm atmosphere, quality drinks and welcoming community spirit. They needed a modern, visually appealing website that showcased their character, promoted their offerings and made it easy for customers to find essential information such as menus, opening times and upcoming events. The new website needed to reflect the charm and personality of the pub while improving usability and strengthening their online presence.
Objectives
- Create a stylish, user-friendly website that reflects the pub’s traditional charm and unique branding.
- Make key information—such as menus, drinks, events, and opening hours—easy for customers to access.
- Ensure the website is fully mobile-responsive for customers browsing on the go.
- Highlight the pub’s atmosphere through strong imagery and a warm, inviting design.
- Encourage bookings, visits and customer engagement
Challenges
- Maintaining the pub’s rustic, cosy feel while giving the website a modern and polished aesthetic.
- Presenting a variety of content (menus, events, gallery, general info) without cluttering the layout.
- Ensuring the website feels unique and authentic, rather than generic or template-driven.
- Achieving an easy-to-navigate experience for a wide demographic of visitors.
Approach
Discovery and Research:
- Collaborated closely with the team to understand the pub’s identity, customer base and goals.
- Reviewed local competitors’ websites to identify opportunities to help The Whippet Inn stand out.
Design and Development:
- Created a warm, atmospheric design featuring rich tones and imagery that reflects the pub’s character.
- Built the website on a responsive framework to ensure excellent performance on mobile devices—a key factor for hospitality customers.
- Organised the site’s navigation to prioritise essential pages such as Menu, Drinks, Gallery and Opening Hours.
Content and Product Presentation:
- Integrated high-quality images showcasing the interior, drinks and overall ambience.
- Designed content sections that are simple, readable and visually engaging.
- Added prominent CTAs to encourage visits, enquiries and event attendance.
Testing and Launch:
- Conducted full testing across modern browsers and devices to ensure smooth functionality.
- Fine-tuned visuals, spacing, and performance before the official launch.
- Ensured quick loading times—essential for mobile users.
Conclusion:
The Whippet Inn’s new website brings together atmosphere, usability and design to create a memorable online experience. By blending modern functionality with traditional charm, the website effectively captures the essence of the pub and encourages new and returning customers to visit.
