Marketing tips for returning to work
September is upon us and it’s time to get back to school and therefore back to work for many of us. Remember how daunting it was on the first day? Here are our top marketing checklist to ease you in to the new normal of working in an office or being productive when working at home.
Website Design – make a lasting first impression
Experts say that first impressions of people are formed within 30 seconds and for a website it must be considerably shorter. Your website is your shop front and often the first thing a potential client will see. An outstanding website design is the key to success. Make your website aesthetically appealing and easy to navigate. Strong Call to Action buttons, where appropriate, can encourage visitors to turn that impression into an enquiry.
Content – be king of the classroom!
Ok, so this year we probably won’t be boasting about where we went on our summer holiday. But it’s definitely a great time to shout about what your business has been up to during lockdown and perhaps a short hiatus. Where better place than on your website in the form of blogs? Blogs contribute massively towards your organic SEO and we are sure you will have plenty to say. Whether you have refurbished your restaurant or been reading up on the latest technology trends, it’s time to show the world that you are an expert and thought leader in your field.
Social Media – get to know your friends
Social media is a very powerful and cost-effective way to grow your audience. This will in turn grow your business. Engaging and interacting with your friends and followers and posting into relevant groups can all help you get noticed. Make sure you are on the most relevant platforms and are getting the balance of quality and quantity right. Try asking questions to encourage comments, and videos often get a higher level of interaction than words and even images.
CRM system – time to get organised!
So your bag is packed and you’re buzzing to get back to work. But where are you going to store those notes from those all-important calls and site visits? And “the dog ate my client’s business card” excuse isn’t going to cut it! A powerful CRM system will ensure everyone in your team can see the status of discussions and contact details are stored safely and securely.
For more tips on how to boost your business with strategic and tailored marketing support and more marketing checklists, follow us on Facebook or email us – hello@zephi.co.uk
