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Why Outsource Digital Marketing to an Agency?

By |2026-06-04T20:13:56+00:00March 17th, 2026|Announcement, CRM, Email Marketing, Marketing, PPC, SEO|

In today’s fast-paced business landscape, firms of all sizes are reconsidering how they approach their digital marketing. The question isn’t whether to market online, but how to do it effectively, efficiently, and at scale. Many organisations are turning to external partners and outsourcing their digital marketing to an agency. This blog explores the reasons behind

Zephi Appoints Dom Lloyd as New Company Director

By |2026-06-04T20:14:40+00:00January 6th, 2024|PPC|

5th January 2024 – Zephi, a fast-growing martech company, announced the appointment of Dom Lloyd as a new director, effective immediately. Dom brings a wealth of experience and expertise to Zephi, having served in various leadership roles at Cazoo and Smart Fleet Solutions for over 12 years. In his previous role as Head of Quality

A Quick Guide to Google and Yahoo Authentication Changes in 2024

By |2026-06-04T20:15:12+00:00January 6th, 2024|PPC|

What are the new requirements? The new requirements are as follows: All bulk email senders must be authenticated with SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Bulk email senders must keep their spam complaints below 0.3%. Bulk email senders must make it easy for recipients to unsubscribe

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