Email: hello@zephi.co.uk | Phone: 01889 280010
As digital marketing continues to evolve, one shift is reshaping how businesses connect with customers: the move towards first‑party data. With third‑party cookies disappearing and privacy regulations tightening, SMEs can no longer rely on broad audience targeting or borrowed data from external platforms. Instead, the businesses that thrive will be those who build strong, ethical,
In today’s fast-paced business landscape, firms of all sizes are reconsidering how they approach their digital marketing. The question isn’t whether to market online, but how to do it effectively, efficiently, and at scale. Many organisations are turning to external partners and outsourcing their digital marketing to an agency. This blog explores the reasons behind
The digital landscape doesn’t evolve; it accelerates. For businesses looking to capture market share and sustain growth, adapting to the shifts expected by 2026 is critical. At Zephi, we don't just track trends—we provide the integrated services (SEO, Website Design, CRM, and Email Marketing) needed to turn future challenges into immediate opportunities. Here are the
Which is Better, Email Marketing or Social Media Marketing? In today’s digital landscape, businesses often find themselves torn between two of the most powerful marketing channels: email marketing and social media marketing. Both methods have distinct advantages and disadvantages, leading many marketers to wonder which one truly reigns supreme. In this blog post, we will
ActiveCampaign has been working hard to improve the automation building experience, with a cleaner, faster interface, as well as in improved Action search. In this blog I will take a look at some of the features which I think will offer you the biggest wins. How do I try the new builder experience?
One of the most recent updates to the ActiveCampaign Marketing Automation CRM is their new and improved Segment builder. Where before you had to create your segments against each List, your segments can now all be created in one area, allowing you to access and edit them much more easily. And you can easily
They have been extremely hard at work over at ActiveCampaign, and here is yet another new feature to help you make the most out of your marketing automations! Up until this release, when a contact clicked on the unsubscribe link in an automation email, they were unsubscribed from all lists there were in. This
Being able to integrate your WooCommerce store with ActiveCampaign is nothing new. ActiveCampaign has supported an integration with WooCommerce for many years, whereby you have been able to sync details of orders placed on your website directly into the contact records, allowing you to trigger automations on new purchases, manage abandoned carts and more.
Not long ago, ActiveCampaign changed the campaign creation workflow in order to help save us marketeers time and clicks when creating those all-important campaigns. In this article, we will take a closer look at the workflow and how it has changed. But first, what do we mean by campaign workflow? What is a campaign
Marketing emails are an effective way to reach out to potential customers and build relationships with them. They can be used to promote your products and services, announce new offers, or simply keep in touch with customers. Whatever the reason, they are an essential tool within your marketing box of tricks! But what makes a
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Email: hello@zephi.co.uk
Phone: 01889 280010
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