From powerful algorithms and complex content organisation, Google Search might seem like a dark art that no one truly understands. We want to help bust some myths and clarify how Google Search works so you can understand how to boost your online presence with your organic SEO.
Did you know…
- Google starts to work out which results to show for your search long before you begin to type. This is part of Google’s commitment to users to provide the very best information which can mean thousands, and sometimes millions of webpages with relevant information.
- Google’s index contains more information than all the world’s libraries put together! Their Search index is how they organise information about webpages which Google does even before you search.
- Within a blink of an eye, Google’s Search algorithms have sorted through hundreds of billions of webpages in their Search index to find the most relevant and useful results for you. Wow!
- A lot of thought goes into how to present results back to you so you can find what you’re looking for quickly. Have you noticed that sometimes results are presented as a map with directions, or maybe an image or video? Google is constantly developing new ways to make the results even more helpful.
- Whilst you can pay for an ad to be displayed in clearly marked sections of the page, you cannot buy better placement in the search results. This means that the only way to climb up the rankings is to work on your organic SEO. If this is all still a minefield then speak to us today about how we can help your website perform better.
- Like any responsible organisation that takes pride in their customer service, Google recognises that their Search will always have room for improvement. So every day their engineers test it and conduct hundreds of thousands of experiments every year to give us the best experience.
We hope this gives you an insight into how Google Search works and why putting time and effort into your SEO to respond to the changes Google makes on a daily basis is so worthwhile. As we all know, the best place to hide is on page 2 of a Google Search!
Our FREE SEO and website audit which will identify areas for improvement and give you a quick and simple answer about how your website is performing in a Google Search. Click here to get your FREE audit today!
