It’s 2023 and you might be wondering whether blogging is still relevant? The statistics certainly say a strong “Yes!” with over 70 million new blog posts each month, so it’s no wonder that blogging is still a vital part of a successful online marketing strategy.
There are a lot of content marketing medias available nowadays, but 90% of businesses used blogs to help market their brand last year.
You might be wondering how they cut through the overload of content on the internet to make it worth the time and effort. The answer? By implementing the right strategy, honing in on the foundations of blogging like SEO, plus time well spent on getting to grips with their customer journeys.
Social media continues to boom and should of course form an essential part of your content strategy – more on this next month – it doesn’t mean that blogs are left gathering dust. Blogs actually bring in more traffic, help build brand awareness and authority. This traffic will turn into customers and grow your audience.
We’ve said it before and we’ll say it again… Creating an effective strategy is key to engaging and growing your audience, and to keep them coming back to your brand.
Let’s get cracking with why blogging is important for brands and the strategies you can use to ensure your blogs make an impact.
- Blogging builds trust and loyalty
Blogs aren’t sales pitches; they should offer advice and reliable information which adds value to your readers and establishes you as an expert on your chosen topics. They’re a great way to gently nurture your audience whilst at the same time proving your industry authority.
- Blogging increases visibility
Making sure your content is search engine optimised is key. Try to think about the questions consumers in your industry might be asking and answer these with your blogs.
Keywords – another term we talk a lot about here at Zephi. It’s essential that these are interwoven throughout your eye-catching headings and sub-headings for increased visibility.
Don’t forget those all-important internal links which will work wonders for demonstrating authority too.
- Blogging generates brand awareness
Composing fresh and unique content can make your brand stand out from the crowd. Answering your consumers questions with new and original content pieces will attract your audience to your brand. Investing in your blog strategy leads to more opportunity to grow brand awareness through social media engagement.
- Blogging drives new leads
When consumers like your content, they will sign up to your mailing list wanting more. This is a much more subtle approach to generating leads, and they will also be high quality as they have already started to forge trust in your brand. Blogs are a great way to build a relationship before asking for any information.
- Blogging stimulates engagement
Ask any content marketer their goals and they’re bound to say “to continue building relationships with new and existing customers”. Blogs are wonderful sources of shareable content as they’re jam-packed with tips, trends, how-tos, much more so than product or service updates and posts, making them ideal for social media content.
Lastly, by responding to what your audience is already interested in finding out more about will ensure better engagement.
