How to get the most out of your Marketing in 2022
It hardly needs repeating. We are all very much aware of how business has changed in the last couple of years. With trends that were started during 2020 continuing throughout 2021 – such as hosting online events and meetings over face-to-face ones or doing your Christmas shopping online over visiting local shops – there can be no doubt that a strong online presence is important for your business. However, it is not just how we do business that has changed. Marketing strategies have also had to adapt to remain relevant and continue to attract and keep customers. Here are some
The Importance of Website Maintenance
Having an online presence is vital for any business, and while being on social media is a great way of interacting with your customers, having a website is arguably even more important. There are various reasons for this, such as being able to provide more detailed information on the products and services you offer. However, having a website is not enough. Your website needs to be maintained on a regular basis, otherwise it can quickly become stale, outdated and even vulnerable to cyber threats. Before we dive headlong into exploring why website maintenance is so important to your business, let’s
Which web hosting is right for me?
While it might seem like an obvious statement, keeping your website online is vital! Just consider for a moment the recent outage of the Facebook-powered services and apps had on the tech giant. With an estimated loss of around $65m during the outage, plus the knock-on effect on their share prices, being offline for even 6 hours was a costly experience for Facebook. Not to mention the impact it will have had on the thousands of small businesses who rely on their social media platforms to promote their products and services. We all know that technical problems can occur, but
Smartsheet Dashboards – Key information at your fingertips
One of the things many of our clients talk to us about is how to make data from their Smartsheets visible in a single place. Enter the Smartsheet Dashboard/Portal. Smartsheet’s Dashboards have an array of options to display Grid, Metrics and Chart data, as well as a whole lot more, so that your team and stakeholders can access some key performance indicators at a glance and in real time. You might however be wondering what the difference between a Dashboard and a Portal is. While they are often very similar and may even draw upon the same set of source
Zephi is growing – Time for some introductions
We are delighted to announce that the team here at Zephi is growing! We always want to give our customers the best possible service and have brought on some talented new additions to the team to help us. While they have all been working at Zephi for a while now, and you may well have met them already, we thought it is time for some proper introductions! Giles Magee – Giles actually started working for Zephi back in November 2020, but has recently increased his hours with us. Having extensive experience in both customer service and operations management, Giles’ favourite
Part 3 – What is Marketing Automation?
In this last blog in our series we will take a closer look at the more advanced features that ActiveCampaign offers to help you automate your email marketing. To recap briefly before getting into this topic, we have already learned what email marketing is, and how some simple email marketing automations can save you time in getting your contacts engaged and help move leads towards becoming paying customer. For the purposes of this article, when we use the term Marketing Automation, we are talking about “a process where technology is used to automate several repetitive tasks that are undertaken on a
