Why Should My Company Prioritise Internal Marketing?
Internal marketing is a crucial element of an effective marketing strategy and shouldn’t be ignored. In fact, it should be something your company prioritises, so let’s get on it right now! This blog is going to cover everything you and your business need to know about internal marketing, so grab a cuppa and switch your brain to sponge mode! It’s sad to note that internal marketing is hugely underutilised, despite it being an important tool in our marketing box of tricks. Internal marketing is particularly relevant to B2B companies for boosting lead generation and reaching a much larger audience. Internal
Make your ecommerce emails stand out with the ActiveCampaign Product Catalog
Almost a year ago we introduced you to the ActiveCampaign Product block. This block still exists in their classic email designer but until recently there was no similar functionality within the new designer. Until now, that is! Introducing the Product Catalog block Yes, ActiveCampaign have recently released the Product Catalog Block, which works in much the same way as the previous iteration, with some notable differences. When you drop the Product Catalog into your email structure the first thing you are asked to do is select which store to pull the products from. This is done via a dropdown, as
How to Drive Holiday Brand Awareness
We hate to do it but it’s time to mention the C-word… of course being Christmas which feels like it’s only 3 special days away; Halloween, Bonfire Night and Thanksgiving (a big shout out to all our friends Stateside!) Have you started to think about how to jump start your holiday sales? With your ideal customers gearing up for holiday shopping, now is the time to ensure they remember your brand! Make brand awareness a top goal before the holidays The biggest sale days of the UK are almost here being Prime Day, Black Friday and Cyber Monday and it’s
Company news: look who’s back…
We are delighted to say that after a wonderful (and busy!) maternity leave, Ro Pimlott has re-joined the team in her role as Director. In her 13 years as a marketing professional, Ro has worked with clients of all sizes and within numerous industries, bringing a wealth of experience to the table. As many of our older clients know, Ro specialises in SEO and content writing and is very much looking forward to catching up with you all, if she hasn’t already! For our newer clients, Ro is on-hand to discuss how we can help your website climb those all-important
Navigating the latest ActiveCampaign enhancements
We love working with ActiveCampaign because they are always working hard on updating their platform, giving you access to better features and helping you achieve your marketing goals. A couple of months ago, we took a look at their new email designer, which we are delighted has now been rolled out to all ActiveCampaign accounts. As an ActiveCampaign customer you will now be presented with the choice of designer you would like to use when you create a new campaign. Choosing the “Classic” builder allows you to continue to work the way you are used to, while “Early Access” launches
What’s new in WordPress 6.0?
WordPress 6.0 was released on the 24th May, and is an exciting new version with some amazing enhancements. As many of the improvements are quite technical and focussed at what we do as WordPress web developers, we thought we would highlight some of the features we are most excited about that you might be able to make use of right away. It is worth noting, that not all Themes will support these features yet, but we anticipate most theme authors will be adding them over the next couple of months. New blocks! Avatar and Post Author Biography Blocks While you
