Zephi is Excited to Exhibit at the National Funeral Exhibition!
Zephi is Excited to Exhibit at the National Funeral Exhibition! We're thrilled to announce that Zephi will be exhibiting at the National Funeral Exhibition, taking place on 13th-15th February at Stoneleigh Park, Warwickshire. This major event is a global platform for the funeral profession and the largest trade show for the sector in the United Kingdom and we can't wait to connect with over 4,500 funeral sector professionals and showcase our marketing and IT services. What to expect at our booth: We will be demonstrating the quality and competences of our IT services that ensure smooth business operations and connection
Zephi Appoints Dom Lloyd as New Company Director
5th January 2024 – Zephi, a fast-growing martech company, announced the appointment of Dom Lloyd as a new director, effective immediately. Dom brings a wealth of experience and expertise to Zephi, having served in various leadership roles at Cazoo and Smart Fleet Solutions for over 12 years. In his previous role as Head of Quality and Inspections Dom was responsible for inspiring and motivating staff to achieve excellence and mentoring them as they develop new skills. Aaron Roach, Managing Director of Zephi, commented “We are very pleased to have Dom on board, he brings a wealth of experience in people
A Quick Guide to Google and Yahoo Authentication Changes in 2024
What are the new requirements? The new requirements are as follows: All bulk email senders must be authenticated with SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Bulk email senders must keep their spam complaints below 0.3%. Bulk email senders must make it easy for recipients to unsubscribe with a one-click unsubscribe option. Why are these changes being made? The new authentication requirements are being made to improve email deliverability and protect users from spam and phishing attacks. By authenticating their emails, bulk email senders can prove that they are who they say
What is PPC Management?
Unraveling the Mystery: What is PPC Management? In the ever-evolving world of digital marketing, acronyms are a dime a dozen. SEO, SEM, SMM - the list goes on. But one acronym that consistently stands out is PPC. If you're new to digital marketing or just looking to understand more about this particular strategy, you might be wondering: what does PPC stand for? This blog post aims to demystify this term and delve into its importance in the world of online advertising. Understanding PPC: Pay-Per-Click PPC stands for Pay-Per-Click, a model of internet marketing where advertisers pay a fee each time
Why is My Website Not Secure? Understanding Website Security and How to Fix It
In today's digital age, website security is more important than ever. A secure website not only protects your business and customer data but also builds trust with your visitors. However, you may have noticed a "not secure" warning on your website and wondered what it means. We explain why your website might not be secure and how to fix it using concepts like SSL certificates, HTTPS, and addressing common website vulnerabilities. Understanding the "Not Secure" Warning The "not secure" warning typically appears in the address bar of a web browser when visiting a site that does not use HTTPS (Hyper
10 Principles of Good Website Design
In the digital age, a well-designed website is a crucial component of any successful business. It serves as the face of your brand, providing a first impression to potential customers. Therefore, it's essential to invest in good website design that not only looks appealing but also offers an excellent user experience. Here are ten principles of good website design that can help you create an effective and engaging online presence. 1. Simplicity is Key The first principle revolves around simplicity. A cluttered website can be overwhelming for users and may deter them from exploring further. Keep your website design clean
